A meme is “The smallest unit of an idea”
“What a gene is to biology, a meme is to ideology… Madonna is a meme, Catholicism is a meme, Marxism is a meme, yellow sweaters are a meme… rainbow-colored dreadlocks are a meme. Launch your meme boldly and see if it will replicate—just like genes replicate, and infect, and move into the organism of society. And, believing as I do that society operates on a kind of biological economy, then I believe these memes are the key to societal evolution - Terrence McKenna. “Memes, Drugs, and Community“
Memes: Seed Ideas
An early adopter of the meme concept, McKenna saw them as ideas that spread and evolve like genes, forming the building blocks of culture and consciousness. He believed that by understanding and creating memes, individuals can actively participate in the evolution of human thought.